Side Hustle School Ep. 3042 - STORY: Fashion Buyer Creates Quirky Comfort Craze
Apr 30, 2025
Kyle Bergman shares his journey from a unique fashion buyer to the creator of Swoveralls, a quirky blend of sweatpants and overalls. The story highlights the role of viral marketing and personal connections in launching a trend. Listeners get insights into the challenges of sourcing materials and building a brand. It’s a testament to how a single idea can transform into a successful venture, appealing to those with a taste for comfort and creativity.
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Kyle's Swoveralls Journey
- Kyle Bergman created Swoveralls after spotting a lack of men's sweatpant overalls online. - He negotiated a sample order from a Chinese supplier and built his brand while studying his MBA.
Set Up Business & Pricing Right
- Establish your business properly before selling on platforms like Amazon for logistics support. - Price your product competitively but with a healthy margin to avoid difficulties raising prices later.
Use Network For Marketing
- Use playful branding and leverage your personal network to market your product initially. - Creating a launch mailing list from your contacts can generate early sales and momentum.