The Profluence Pod 🌐

#184: Joey Grant - Founder & CEO of GMTM | Transforming the Discovery of Athletes

Nov 25, 2024
Joey Grant, founder and CEO of GMTM, is a former UCF team captain who has transformed athlete discovery through technological innovation. He discusses the evolution of GMTM, emphasizing its role in connecting athletes with opportunities and addressing the impact of Name, Image, and Likeness (NIL) policies. Joey highlights the importance of balancing digital and in-person experiences, while also revealing how the platform aims to democratize recruitment. He shares his vision for the future of athlete development and the exciting changes on the horizon.
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ANECDOTE

Joey Grant's Journey

  • Joey Grant, former UCF captain, transitioned from a multi-sport athlete to the business side of sports.
  • His journey included playing D1 football, scouting, and agency work, leading him to found GMTM.
INSIGHT

Mispriced Athlete Value

  • Athletes' value is often mispriced and misunderstood within the sports industry.
  • There's a need for a revolution in how athletes present themselves and how organizations evaluate them.
ANECDOTE

GMTM Evolution

  • GMTM started by helping colleges showcase opportunities to athletes through virtual visits and engagement tools.
  • It evolved to serve national governing bodies and Olympic organizations.
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