Side Hustle School Ep. 3217 - STORY: Aussie Stretches Out with Online Store for Tall Women
Oct 22, 2025
Tall women finally have a place to shop with a new online store dedicated to their unique sizing needs. Frustrated by the lack of options, one entrepreneur created a clothing line that fits women over 6 feet tall. Using Instagram for both customer feedback and design validation, she effectively shaped her brand, Height of Fashion. The founder scaled her business by outsourcing tasks while learning about every aspect of the supply chain. Each challenge has only strengthened her resolve to expand stylish options for tall women everywhere.
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Founder Builds Brand From Personal Frustration
- Natalie Matthews was 6'3" and frustrated by clothes that didn't fit, so she started Height of Fashion in 2016.
- She drafted patterns, tested garments in daily life, and built the brand from Melbourne while keeping a day job.
From Teen Sewing To Professional Patterns
- Natalie chose to design for tall women rather than resell other brands and learned pattern skills she had started at 14.
- She hired a pattern maker on Upwork and sent technical patterns to a manufacturer in China for sampling.
Iterative Sampling And Social Size-Testing
- Sampling required many rounds because fabrics, shapes, and sizes behaved differently on various tall bodies.
- Instagram acted as a listening post and size lab to gather feedback and preview ideas on matching bodies.