Jeremy Au breaks down the "David vs. Goliath" dynamics of startups challenging industry giants. Startups face unique marketing challenges but can thrive by focusing on experimentation and innovation, creating entirely new market categories. Just like the rise of oat milk and nicotine vapes, disruptive marketing turned once-unknown products into billion-dollar industries. He covers the case study of Southeast Asian unicorns Grab and Gojek who leveraged their agility to outmaneuver Uber and local taxi fleets in Singapore and Indonesia.

Watch, listen or read the full insight at https://www.bravesea.com/blog/david-vs-goliath

Nonton, dengar atau baca wawasan lengkapnya di https://www.bravesea.com/blog/david-vs-goliath-id

观看、收听或阅读全文，请访问 https://www.bravesea.com/blog/david-vs-goliath-cn

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English: Spotify | YouTube | Apple Podcasts

Bahasa Indonesia: Spotify | YouTube | Apple Podcasts

Chinese: Spotify | YouTube | Apple Podcasts

Vietnamese: Spotify | YouTube | Apple Podcasts

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