Talking about Platforms Platform Governance for Established Companies with Maximilian Schreieck
Dec 17, 2025
Maximilian Schreieck, an Associate Professor focused on digital services and platforms, discusses the nuances of platform governance for established companies. He emphasizes the importance of multi-layer governance to manage internal units and partnerships effectively. Max highlights how internal business units can act as complementors and stresses the need for standardization. He shares insights on leveraging partner networks for co-innovation and calls for leadership support during platform transitions. His practical advice includes breaking silos and adopting a platform mindset for successful digital transformation.
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Multi-layer Governance Is Essential
- Incumbent firms must adopt a multi-layer governance approach to platforms that includes internal units, strategic partners, and third-party developers.
- Opening too early without internal alignment creates chaos and undermines the ecosystem.
Empower The Platform Team
- Give the platform team enough authority to define standards and enforce compliance across business units.
- Avoid letting multiple powerful units demand customizations that fragment the platform.
Start With Internal Developer Platforms
- Build an internal developer platform with standardized tooling to enable DevOps and platform engineering.
- Use it to onboard internal teams and a controlled set of external partners before full openness.