Franchise Secrets Podcast How I Use AI to See Opportunities Others Miss (Franchise Edition)
12 snips
Nov 11, 2025 Discover how AI can enhance entrepreneurial thinking rather than replace it. Explore the benefits of treating AI as a high-paid advisor for franchise research. Learn to build custom GPTs to streamline tasks, analyze FDDs, and generate detailed industry reports. Erik shares insights on spotting lucrative private equity opportunities and refining prompts for better results. He also emphasizes using AI for content creation while maintaining personal voice and understanding the importance of validating AI outputs.
AI Snips
Chapters
Books
Transcript
Episode notes
AI As A Thinking Partner
- Erik Van Horn treats AI as a “thinking partner” that amplifies how he thinks rather than replacing him.
- He frames AI as multiple high-paid advisors to get different perspectives on the same problem.
Create A Brand-Specific Custom GPT
- Build a custom GPT that knows everything about your brand and customer to get consistent outputs.
- Feed it your website and brand docs so it can generate targeted copy and ideas quickly.
Automate Franchise Research Reports
- Create a research GPT that ingests FDDs, industry data, and competitor content to produce deep reports.
- Use that GPT to generate 20-page analyses with competitors, reviews, and private equity signals.
