Plain English How Labubus became so popular
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Jan 5, 2026 Discover the whimsical world of Labubu, a mischievous rabbit-eared character turned global toy phenomenon. Created by Kasing Lung, Labubu's popularity skyrocketed through innovative blind box sales and social media unboxing videos. Dive into the unique partnership with toymaker Pop Mart, crafting collectible figures and exclusive themed sets. Learn how fans drive the secondary market, with prices soaring for rare editions. Plus, hear about exciting future expansions, including a Labubu movie that's bound to enchant even more fans.
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Origin Story Of Labubu
- Labubu began as a character in Kasing Lung's children's picture-book trilogy The Monsters.
- The plush, rabbit-eared Labubu has nine sharp teeth and a mischievous, kind-hearted personality in the stories.
Design Plus Rarity Drives Demand
- Pop Mart turned Labubu from a page character into a collectible by exploiting its distinctive look and personality.
- They created many themed three-dimensional designs and varied rarity to drive desire and collectibility.
Gamify Sales With Blind Boxes
- Use themed sets with uneven rarity to gamify purchases and encourage repeat buying.
- Sell blind boxes so customers keep buying until they complete a set or find a rare edition.