Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it became the #1 Exercise & Fitness book on Amazon.
During the interview, Michelle talks about how our interactions from physical activity constructs our meaning for exercise, what she means by the depletion of will power, the self-determination theory, framing behavior, tips for helping clients stick to exercise, and how gamification can help clients fuel their desire for more exercise.
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Fitness Business Podcast: Leadership, Innovation, and Profit