On this episode of #ThePlaybook, Ken Cohn, CMO of cbdMD, shares some of his insights on:
- [1:57] - How cbdMD has been able to stand out as the CBD space has become more crowded
- [4:27] - What it takes to build credibility and how their sports-focused strategy has become a point of difference
- [5:43] - The thought process cbdMD uses when selecting athletes like Bubba Watson and Lolo Jones to work with
- [17:34] - Why aspiring entrepreneurs need to invest their time learning about data and the digital environment
