Alex Ikonn is the Co-Founder and CEO of Intelligent Change, the company behind globally renowned tools like The Five Minute Journal and the Productivity Planner, designed to inspire intentional and fulfilling lives. Before that, Alex co-founded Luxy Hair, one of Shopify’s early success stories, which he scaled and successfully exited in 2018. From humble immigrant beginnings in Canada to building global brands, Alex’s journey reflects resilience, purpose, and the transformative power of self-reflection. In this episode, he shares the pivotal moments that shaped his success, including his approach to scaling Luxy Hair with a lifestyle-first mindset and creating purpose-driven products through Intelligent Change.