How to Build a Mission-Driven Brand (and why you are probably doing it wrong)

How do you build a brand that lasts AND saves the world?

According to Steph and Albert - it all starts with profit.

The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover:

• Why Albert only focuses on hiring for talent not for diversity
• How some businesses tie social impact into their profit model
• Why you can’t check all the “idealism” boxes - and shouldn’t try
• Examples of people and companies that have done this right
• Why having more financial freedom will set you free so you can tackle social impact goals for the long term.

Mentions:

• Patagonia
• Simple Modern
• Aviation Nation
• American Giant
• Morgan's Wonderland
• Tom's Shoes
• Walmart
• Chick-fil-A

Email us -> info@mission.org

Work with us -> https://www.missionsponsors.com/

Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/