EP21: What Role Does Brand Play In B2B Marketing?

B2B companies tend to separate “brand” and “digital” and two independent functions. Our guest, Kip Botirius, has deep experience in both brand development and digital marketing for consumer and commercial businesses. Today, we’ll explore the role of a strong B2B brand and the impact it has on creating effective digital marketing experiences that generate leads and convert them into customers.  

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About Kip Botirius:

Kip Botirius is the CEO of Tenlo. With more than 20 years of experience in digital marketing and account service, Kip leads a diverse team built to develop successful marketing and brand-building strategies for clients.

Kip also plays a critical role in business growth and development. He works closely with clients to solve their specific challenges using strategic digital marketing practices. He values client relationships, and works to build and nurture lasting friendships through client-agency communication. 

B2B marketing and sales once revolved solely around relationships. Today’s modern buyer journey is increasingly digital. Download The B2B Revolution to discover how to apply B2C tactics to B2B to enhance your digital marketing strategy.