Elpida Ormanidou, VP of Analytics & Insights at SharkNinja, shares her expertise in fostering a data-driven culture. She delves into how SharkNinja harnesses customer feedback to enhance product development and decision-making. Elpida emphasizes the CEO's dedication to data, showcasing its role in customer-centric innovation. Ethical data usage and privacy are key themes, underlining the importance of customer trust. She also discusses the transformative impact of AI, advocating for workforce reskilling to navigate the future of work.
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insights INSIGHT
Data-Driven Culture
SharkNinja has a data-obsessed culture, changing products mid-cycle based on customer feedback.
This data-driven approach is key to their rapid growth and success.
question_answer ANECDOTE
CEO's Data Focus
Cindi Howson notes SharkNinja's CEO credits data for product innovation success.
He actively engages with data, quoting customer reviews and challenging teams.
question_answer ANECDOTE
Soggy Sandwich Inspiration
SharkNinja CEO Mark noticed soggy sandwiches in coolers at an event.
This led to the innovative SharkNinja cooler with drawers, solving the problem.
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This biography chronicles the life of Marie Curie, a trailblazing scientist who won two Nobel Prizes for her groundbreaking work on radioactivity. Written by her daughter Ève Curie, the book provides an intimate look at Marie's life, from her childhood in Poland to her marriage with Pierre Curie and her later years as a widow and mother. It highlights her dedication to science and her legacy as a pioneering figure for women in science.
How does SharkNinja use data to fuel its rapid growth and product innovation? Join Cindi Howson and Elpida Ormanidou, VP of Analytics and Insights at SharkNinja, as they dissect SharkNinja's data-driven culture, Elpida's journey in the data space across CPG and retail, and her insights on AI in the workplace.
Key Moments:
Data-Driven Culture (03:36): SharkNinja strongly emphasizes data in its culture, utilizing it to inform decision-making processes. The company is committed to using customer feedback gathered through data to drive the development and refinement of its product offerings.
CEO's Data Focus for Customer-centric Innovation (05:43): SharkNinja's CEO demonstrates a notable dedication to data by actively engaging with it. This involvement includes closely reviewing customer feedback and using data insights to guide product discussions and challenge teams to improve.
Data Ethics and Privacy (09:17): SharkNinja places a high priority on data ethics and privacy, emphasizing the importance of earning customer trust. Elpida shares how the company is committed to using customer data responsibly and has implemented strong controls to protect privacy.
AI and the Future of Work (20:31): Elpida discusses the transformative impact of AI on the future of work, characterizing it as a revolution. She emphasizes the importance of proactively addressing the changes by reskilling and upskilling the workforce to adapt to new roles and technologies.
Key Quotes:
"Value gets created at the time of consumption. We create value for the business when data gets consumed, not when it gets connected, not when it gets processed, not when it gets synthesized, only when it's being used to drive decisions that create value for the company." - Elpida Ormanidou
"Think of a company as a chain, where everything is interlinked to level up. Today's struggle is that while we have good AI applications, it's an art to connect them to create the next level of experience, particularly for customers. What works in a lab doesn't work the same in real life; there are so many different factors.” -Elpida Ormanidou
"Where others have fear, I have hope and optimism that the more we automate and we remove mundane tasks from our day-to-day life or even our work life, the more we would be able to use our beautiful brains to reimagine and create new things that as a race will drive us forward for another 3,000 years." -Elpida Ormanidou
Elpida Ormanidou is the Vice President of Analytics & Insights at SharkNinja. She has extensive experience in data and analytics, having worked at companies like Walmart and Starbucks. At SharkNinja, she leads the data strategy and is passionate about fostering a data-driven culture. Elpida is a strong advocate for ethical data practices and responsible AI implementation. She is a recognized voice in the data and analytics community, frequently speaking at industry events and mentoring young professionals.
The Data Chief 