

How SharkNinja Drives Business Value: The Power of Data for All
Apr 9, 2025
Elpida Ormanidou, VP of Analytics & Insights at SharkNinja, shares her expertise in fostering a data-driven culture. She delves into how SharkNinja harnesses customer feedback to enhance product development and decision-making. Elpida emphasizes the CEO's dedication to data, showcasing its role in customer-centric innovation. Ethical data usage and privacy are key themes, underlining the importance of customer trust. She also discusses the transformative impact of AI, advocating for workforce reskilling to navigate the future of work.
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Data-Driven Culture
- SharkNinja has a data-obsessed culture, changing products mid-cycle based on customer feedback.
- This data-driven approach is key to their rapid growth and success.
CEO's Data Focus
- Cindi Howson notes SharkNinja's CEO credits data for product innovation success.
- He actively engages with data, quoting customer reviews and challenging teams.
Soggy Sandwich Inspiration
- SharkNinja CEO Mark noticed soggy sandwiches in coolers at an event.
- This led to the innovative SharkNinja cooler with drawers, solving the problem.