Today Josh speaks with Seth Erickson. Seth is an entrepreneur, author, and storyteller.

He recently published his book, How to Hack Humans, an unfiltered take on the neuroscience and psychology of storytelling, and how startups can use storytelling to grow and communicate their value to investors and the market at large.

He is currently a Partner at Storify Agency, where he helps startups personally craft their story and tell it in a way that resonates.

Prior to Storify, he was CEO of Kodis Agency, an award-winning marketing agency, for over 17 years, where he worked with brands such as Redbox and MTV.

Some of the other topics we dove into are:

• Personal branding and authenticity.
• Social anxiety and introversion.
• The neuroscience and evolutionary history of storytelling.
• Overcoming tribalism and accepting outside perspectives.
• Losing your identity in relationships.
• Taking personal responsibility, and learning to accept yourself.
• Using filters to find like-minded partners.
• And so much more.

Connect with Seth:

• Website: StorifyAgency.com
• LinkedIn: @SethErickson
• Get a free chapter of Seth's book, How to Hack Humans.

Music by Kirby Johnston – check out his band Aldaraia on Spotify