Today I’m answering a question from Sheila, a content and communication professional at an East-Coast financial brand:
What’s the difference between content marketing and thought leadership?
Well, the first thing you need to understand is that all thought leadership is content marketing, but not all content marketing is thought leadership.
In this episode, I break down all you need to know about thought leadership.
Check out these resources we mentioned during the podcast:
- Alec Hanson
- Casey Crawford
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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Banking on Digital Growth