Missing Ingredients | Attracting Your Right Clients by Clarifying Your Brand Voice with Emily Hammel-Shaver

In our incredibly visual-oriented world, how do you cut through the noise? This episode is another installment of the missing ingredient series, where I’m sharing the hidden steps necessary for running a successful photography business. Today’s guest is Emily Hammel-Shaver, brand voice copywriter and owner of Lumos Communications. Emily is diving into her thoughts on defining your brand voice, speaking to your client’s needs, and why written word may be the key to reaching your ideal prospect. 

The Focused Photographers Podcast was created based on the idea that the most incredible tool for learning is a deep dive into any given topic from multiple perspectives. Join us every other week as we explore important topics, with host Daniel Moyer and a variety of guests offering different perspectives! Make sure you’ve hit that follow or subscribe button on your favorite podcast player to get notified each week as we air new episodes!

You can find the full show notes and transcript for this episode at focusedphotographers.com/podcast!

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