Companies are focusing on creating intentional and pleasing sounds for home appliances, considering advancements in technology, customer preferences, and emotional connections.
Quiet Mark has played a significant role in encouraging manufacturers to prioritize quieter designs, leading to a shift in perception of noise in domestic appliances and the development of advanced technology for quieter and high-performance devices.
Deep dives
The Shift in Sound Design for Home Appliances
For a long time, the sound design of home appliances was an afterthought. However, in recent years, there has been a shift in focus towards creating intentional and pleasing sounds for these products. Companies have started paying attention to how their products sound due to advancements in technology, customer preference for personalized experiences, and the desire for emotional connections with devices. Sound design firms like AudioBrain are working with appliance makers to create sounds that add value and enhance the user experience. Examples from KitchenAid and Whirlpool showcase different approaches to sound design, tailored to their brand identities.
The Importance of Quietness in Appliances
Quiet Mark, a company that tests appliance noise levels, has played a significant role in encouraging manufacturers to prioritize quieter designs. The perception of noise in domestic appliances has gradually changed, with consumers now seeking quieter options. Quieter devices not only provide a better user experience and reduce stress but also demonstrate a commitment to noise reduction and allows for quiet moments in our homes. Manufacturers have started using advanced technology to create quieter appliances that still maintain their performance.
The Science and Art of Sound Design
Sound design for products involves a combination of psychoacoustics and biomusicology. Psychoacoustics explores how sound is perceived and its physiological effects, while biomusicology focuses on the innate responses to sound. By understanding these fields, sound designers can create sounds that evoke positive emotions and promote wellness. However, it is crucial to strike a balance and avoid excessive sounds. Crafted with intent and authenticity, the right sounds can create meaningful experiences and emotional connections with products.
Not long ago, our home appliances made nothing but abrasive beeps and harsh buzzes. In recent years though, these devices have started to chirp and sing with carefully designed tones and melodies. But crafting the "perfect" device sound takes skill, patience, and a lot of trial and error. Featuring Audiobrain Founder/Executive Producer Audrey Arbeeny, and Quiet Mark Founder Poppy Szkiler.