312: Aligning the Dots to Accelerate Business Growth

What causes companies to experience rapid top-line revenue growth? Philippe Bouissou, PhD, provides the answer in this impactful conversation. His framework is brilliantly simple. Identify the four possible areas of misalignment between the company and the customer, then make changes to create alignment. 

Philippe outlines the four areas and provides concrete examples of each. He also describes one of the world’s most successful companies that excels in aligning all four.

Philippe has been in Silicon Valley for 33 years. He launched and scaled Apple’s eCommerce business from zero to $350 million, working closely with Steve Jobs. Since leaving Apple, he’s had success as a CEO, entrepreneur, and venture capitalist, and he’s served on the board of 23 companies. He is a growth expert, a TEDx speaker with over one million views, and the author of the bestseller book Aligning the Dots. 

Today, Philippe is Managing Partner at Blue Dots Partners LLC, a Palo Alto-based advisory firm he founded. The firm is dedicated to solving one problem: helping companies grow faster.  

If you’re responsible for any part of top-line revenue growth in your company, this episode is a must-listen. And you’ll want to pick up a copy of Aligning the Dots, too! 

You’ll discover: 

• Why Philippe said Steve Jobs was the best leader he ever worked with
• Key lessons Philippe has learned in his leadership journey
• The one question he asks CEOs about their business (and it’s not, “What do you do?”)
• The four axes of alignment required to grow a business
• Why there’s a 5th axis that determines the execution of the other four

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