Full-Funnel B2B Marketing Show Episode 56: The Almanack of The ABM Conversations Podcast
Jun 23, 2021
56:50
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Many people discuss B2B marketing topics, but very few can share real case studies and talk about those in-depth. And one of them is Yaagneshwaran Ganesh (Yaag), the Director of Marketing at Avoma and the host of #1 B2B marketing podcast "The ABM Conversations Podcast."
Yaag has hosted 80+ episodes and has interviewed Seth Godin, Guy Kawasaki, Rand Fishkin, Jon Miller (Demandbase), Chris Walker, David Cancel (Drift), Sangram Vajre (Terminus), Peep Laja, and of course your host :) on his podcast.
As we both are big fans of philosophy, works of Naval Ravikant, and the book that distilled the best interviews and tweets of Naval called "The Almanack of Naval Ravikant," we decided to consolidate the B2B marketing knowledge Yaag gleaned from his guests, reveal the myths and sharing the world best cases.
Join our live discussion to learn:
The most dangerous content marketing trends in B2B that can destroy business
Mistakes almost all B2B companies make without realizing it
Real marketing programs that work without an army of marketers, fancy tech stack, and 6-figure marketing budgets
How he picks up his content marketing topics, and why he doesn’t believe in the funnel approach to content
How to achieve product-market fit with a lean organization
How to get leadership buy-in and foster cross-cultural collaboration across sales, marketing, customer success and engineering
Yaag on LinkedIn: https://www.linkedin.com/in/yaagneshwarang/
The ABM conversations podcast: https://www.yaagneshwaran.com/abm-conversations-podcast/
Avoma: https://www.avoma.com/
LET'S CONNECT
LinkedIn: https://www.linkedin.com/in/azinkevich
Twitter: https://twitter.com/AZinkevich
Many people discuss B2B marketing topics, but very few can share real case studies and talk about those in-depth. And one of them is Yaagneshwaran Ganesh (Yaag), the Director of Marketing at Avoma and the host of #1 B2B marketing podcast "The ABM Conversations Podcast."
Yaag has hosted 80+ episodes and has interviewed Seth Godin, Guy Kawasaki, Rand Fishkin, Jon Miller (Demandbase), Chris Walker, David Cancel (Drift), Sangram Vajre (Terminus), Peep Laja, and of course your host :) on his podcast.
As we both are big fans of philosophy, works of Naval Ravikant, and the book that distilled the best interviews and tweets of Naval called "The Almanack of Naval Ravikant," we decided to consolidate the B2B marketing knowledge Yaag gleaned from his guests, reveal the myths and sharing the world best cases.
Join our live discussion to learn:
The most dangerous content marketing trends in B2B that can destroy business
Mistakes almost all B2B companies make without realizing it
Real marketing programs that work without an army of marketers, fancy tech stack, and 6-figure marketing budgets
How he picks up his content marketing topics, and why he doesn’t believe in the funnel approach to content
How to achieve product-market fit with a lean organization
How to get leadership buy-in and foster cross-cultural collaboration across sales, marketing, customer success and engineering
Yaag on LinkedIn: https://www.linkedin.com/in/yaagneshwarang/
The ABM conversations podcast: https://www.yaagneshwaran.com/abm-conversations-podcast/
Avoma: https://www.avoma.com/
LET'S CONNECT
LinkedIn: https://www.linkedin.com/in/azinkevich
Twitter: https://twitter.com/AZinkevich