

46 | 📈 How Customer Centricity Transformed Mexico’s Biggest Telecom & Bank 🚀 with Regina GarcÃa Cuéllar (izzi, Citibanamex, Pemex)
Regina Garcia Cuellar is the former Chief Commercial Strategy Officer at Izzy, the second-largest telecom company in Mexico.
In this episode of Good Revenue, host Neeta Bidwai and Regina cover:
- Insights on the complexities and opportunities in developing markets.
- Regina highlights differences in market competitiveness, public vs. private sector dynamics, and the challenges of short-term political cycles.
- Impact of family-owned businesses and the transformational efforts in Mexico’s energy sector through Pemex reforms.
- Regina shares her experience in enhancing customer experience in banking and telecom.
- Importance of near shoring, particularly in northern Mexico, and the broader economic impact.
- The importance of diversity in boardrooms and how it contributes to long-term business success.
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Where to find Regina:
https://www.linkedin.com/in/regina-garcia-cuellar/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
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Highlights:
00:00 Introduction to Regina Garcia Cuellar
00:44 Challenges and Opportunities in Developing Markets
03:16 Public vs. Private Sector Dynamics
06:42 Nearshoring and Regional Differences in Mexico
09:59 Transforming Pemex: A Case Study
14:54 Customer Centricity in Banking
26:10 Diversity in the Boardroom
32:19 Final Thoughts and Advice for CEOs
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Referenced:
• Customer Centricity: https://www.customerserviceexperts.com
• Pemex Reforms: https://www.pemex.com
• Nearshoring Trends: https://www.nearshoreamericas.com
• 50/50 Women on Boards: https://www.5050wob.com
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