Regina García Cuéllar is the former Chief Commercial Strategy Officer at izzi, the second-largest telecom company in Mexico.

Regina discusses the unique challenges and opportunities in developing markets across the telecom, financial services, and energy sectors, including Citibanamex and Pemex. She shares insights on balancing short-term and long-term goals in family-owned businesses, the impact of political systems on business operations, and the significant role of customer-centric strategies in regulated industries. Topics also include the benefits and hurdles of nearshoring for Mexico, the importance of diverse perspectives in boardrooms, and real-life examples of implementing successful customer experience transformations. Regina provides valuable advice for CEOs and boards on being open to different opinions and the critical role of data analysis and high-quality talent in achieving high performance.

Highlights:

00:44 Challenges and Opportunities in Developing Markets

03:16 Public vs. Private Sector Dynamics

06:42 Nearshoring and Regional Differences in Mexico

09:43 Transforming Pemex: A Case Study

14:54 Customer Centricity in Banking

26:10 Diversity in the Boardroom

Resources:

50/50 Women on Boards

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Where to find Regina:

https://www.linkedin.com/in/regina-garcia-cuellar/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 

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