Inside Google Ads with Jyll Saskin Gales

Top 10 Google Ads Mistakes to Avoid

Dec 4, 2025
Dive into the most common pitfalls of managing Google Ads! Discover the silent killer that ruins campaigns—conversion tracking errors. Learn the importance of segmenting by user intent and the difference between keywords and search terms. Find out why blindly trusting Google's data is risky and the critical role of Quality Score in influencing ad performance. Jyll emphasizes that scaling isn't just about upping your budget, and setting realistic expectations is key. Tune in for insights to safeguard your advertising success!
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ADVICE

Verify Your Conversion Tracking

  • Check your conversion action segment to ensure Google Ads optimizes for the right outcome.
  • Fix any account vs campaign level mismatches or accidental page-view conversions immediately.
ADVICE

Don't Blindly Trust Google Ads Data

  • Question suspicious Google Ads numbers and cross-check other data sources like Shopify and Google Analytics.
  • Investigate unusually good or bad metrics rather than trusting them at face value.
ANECDOTE

PMAX Looked Bad But Drove Sales

  • Jyll shared an example where a Performance Max campaign looked terrible in Ads but drove many purchases in Analytics.
  • PMAX attribution shifted conversions away from Ads reporting, hiding real impact.
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