Big Think Unlearn junk marketing, build a dynasty | Gary Vaynerchuk for Big Think+
12 snips
Jun 25, 2025 
Gary Vaynerchuk, CEO of VaynerMedia and author of Day Trading Attention, shares his insights on modern marketing and business strategy. He emphasizes that many brands miss the mark by failing to connect authentically with their audience. Empathy-driven advertising is key; understanding consumer needs leads to stronger engagement. Vaynerchuk discusses the evolution of storytelling in the digital age and stresses the importance of patience for long-term success. Ultimately, he advocates for a legacy mindset in building sustainable brands.
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Marketing Must Respect Consumer Time
- Many businesses fail because they miss the mark on their target customers.
- Good marketing respects consumers' time and makes the experience enjoyable to connect effectively.
Listen First, Then Act
- Listen attentively before acting to understand your audience better.
- Use social media's insights to identify problems people complain about and innovate accordingly.
Drive-Through Innovation Example
- Drive-through fast food solved the common complaint about time wasted in lines.
- This innovation improved customer convenience by allowing them to stay in their cars for service.