EP466: Dr Robert Cialdini - How To Become A Powerful & Sought After Thought Leader

“To persuade, speak not to argument. Speak to self-interest.” - Ben Franklin

“In terms of thought leadership you have to differentiate yourself from the herd, from what most people are doing in a standard and conventional way. And then you get the chance to be seen as someone who’s leading on that topic or in a new direction on that topic.” - Dr. Robert Cialdini

Dr. Robert Cialdini was a researcher, academic, scholar, and teacher when he realised that it wasn’t enough to live in a world of seemingly artificially constructed studies on human behaviour. So he differentiated himself from the confines of standard research and became a thought leader who blew open the doors of his research for the masses who were genuinely interested and could benefit from it. In an effort to discover more about persuasion, Dr. Cialdini began covertly educating himself within the training programs of several industries that rely heavily on persuasion. He discovered seven universal principles that can be harnessed for success. This became his first book, Influence: The Psychology of Persuasion which has sold over 5 million copies. He’s since written 4 more books of the subject of persuasion and his organisation, Influence At Work will be launching a new program called the Cialdini Institute in June 2023.

Today, Dr. Ciandini takes a deep dive into persuasion with a special emphasis on the 7th principle. He takes us through the process of persuasion, how it works, and how to implement it ethically and effectively. Other topics covered include developing true thought leadership through originality, the difference between thought leadership and thought followership, and several suggestions for how to monetize your persuasive thought leadership through unity strategies.

Go to Influenceatwork.com to find more information about Dr. Cialdini’s work and about the Cialdini Institute launching this June. Signup for the newsletter to be the first in line for the Institute launch. 

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