Ashley DeWalt, CEO of Leverage Sports, joins Brian Cristiano and Rob Cressy to talk about key takeaways from the Summit on Sports Media that he produced in Houston last week. Ashley is also a professor at the University of Houston and dishes about the experience for his students, the questions they asked, and the applicable lessons they took away. We also talk about the role content plays in helping college athletic programs recruit players (like Texas A&M’s Myles Garrett), where AR and VR fit in, plus where he sees the industry heading in 2017. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress Media

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EP - 149 Ashley DeWalt, CEO of Leverage Sports - The Role of Content in College Athletics Recruiting