Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy!

Show Notes:

00:42 – Neil kicks off the conversation
- 00:55 – Authenticate sign-ups through Facebook or Gmail
- 01:29 – Eliminate the friction of signing up
- 01:53 – This ONE trick helped Neil double their sign-up numbers
02:18 – When you’re writing content, what is your goal?
- 02:43 – Defining the content upgrade
- 03:30 – Offering content upgrades led to a roughly 10% conversion increase
04:12 – Thrive—a GREAT plugin especially when combined with leadpages
05:25 – Link your content to detailed guides
05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time
06:14 – Don’t litter your guides with fluff—be detailed
07:05 – SEM Rush
07:50 – Get the traction first—you need to hit singles before you can hit homeruns
- 08:19 – Betting the house on YouTube Marketing
08:55 – Snapchat 10B views per day
09:12 – The things that require the most work are the things that have the biggest payoff
09:52 – Translate your content into other languages

3 Key Points:

Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content.
Go above and beyond—that which requires the most work comes with the biggest rewards.
When you’re creating content, always be cognizant of your end-goal.

Resources Mentioned:

SEM Rush – Tool Eric loves
Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages

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