Thinking of Founder-Led Marketing? Do This First

In this special episode, we bring you an episode of Caspian Studios’ new B2B Snapshot webinar series. Ian Faison and Lindsay Tjepkema break down why founder-led marketing still matters, why it never truly ends and how to make it work at any stage of growth. Drawing from LinkedIn’s latest report, they share how to turn executive voices into authentic content that builds trust, cuts through AI noise, and drives real pipeline.

Key Takeaways:

• Founder-led marketing never ends. Even as companies scale, founders remain the most powerful storytellers for their brand.
• Separate founder-led sales from marketing. Let executives focus on perspective and narrative—not just deals.
• LinkedIn wants this. The platform’s algorithm rewards executive-led thought leadership, so lean in and boost what works.
• Start with better questions. Ditch the scripts. Ask founders about paradigm shifts, mistakes, or their “aha” moments to spark genuine insight.
  
   

Episode Timestamps:

(00:32) Introducing the Snapshot Series: Bite-size B2B Marketing Conversations
(02:00) Founder-Led Marketing vs. Founder-Led Sales
(06:20) Why Authenticity Wins on LinkedIn
(09:12) The 21 Questions Every Marketer Should Ask Their Founder
(16:00) The Grandma Test: Simplify Your Story
(17:40) Making Founder Marketing Fun Again

Sponsor:

Pipeline Visionaries is brought to you by Qualified.com.
Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper—your AI SDR.

Links:

Connect with Ian on LinkedIn
Connect with Lindsay on LinkedIn 

Learn more about Caspian Studios
Tune in to B2B Snapshot Live

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