What if your biggest obstacle in sales isn’t your product — but how you’re pitching it? In this episode, Kwame sits down with persuasion expert and medtech strategist Omar M. Khateeb to explore the psychology behind why people actually say yes. From understanding emotional triggers to mastering persuasion at scale, this is a no-fluff conversation packed with insights you can use immediately.

What you’ll learn in this episode

The biggest persuasion mistake people make (and how it silently kills deals)

How to use Omar’s “Present Pain, Future Fear” framework to drive action

The difference between ethical persuasion and manipulation — and how to stay on the right side

Whether you're a sales pro, entrepreneur, or just trying to get better at influencing others, this episode is a masterclass in how to persuade without pushing.

Connect with Omar M. Khateeb

Omar's Social Media

Omar's blog

Follow Omar on LinkedIn

L[in] Profile Upgrade Course

Contact ANI

Request A Customized Workshop For Your Company

Follow Kwame Christian on LinkedIn

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