FOUR ACTIONABLE TAKEAWAYS

When asked for pricing early, give a range but hold the other key pricing details until you get feedback.
If you’re getting ongoing buying objections, suggest that it may be too early to be talking.
Get to the true objection when someone asks to be sent more information.
Before giving any discounts, get clear commitment on timing. And make it clear that if there’s a slip, it starts back at standard pricing.

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RESOURCES DISCUSSED

Ep.163: Revolutionizing Fitness: Brad Thorpe CEO of Isophit and the Power of Isometric Training