Why Revenue Teams Are Seeing 0.00 Value in Generic AI Implementations

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Jan 22, 2025

Dive into the debate of customized AI versus generic models in boosting sales. Discover how tailored AI can lead to meaningful improvements and increased productivity. Learn the art of subtle communication in sales and the power of incremental gains. The discussion emphasizes the significance of data quality and leadership in maximizing AI's potential. Even those without a tech background can leverage custom AI tools effectively for efficiency. Uncover the game-changing impact of structured approaches in achieving sales success.

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INSIGHT

Custom vs. Generic AI

Generic AI models work for universal company information, like product specs or FAQs.
Custom models are necessary for specific sales scenarios, playbooks, or competitive analysis.

ANECDOTE

Lost Deal Due to Generic AI

Jake Dunlap shares an anecdote about a lost deal due to the client's misdirected focus on generic AI implementation.
The client prioritized a company-wide generic AI strategy over specific sales use cases, causing a deal loss.

ADVICE

Testing Generic Models

Test generic AI models with specific sales scenarios to gauge effectiveness.
Evaluate the risk/reward of customizing for increased productivity gains.

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Can generative AI truly revolutionize sales, or is customization the secret ingredient to success? Uncover the transformative potential of custom AI models as we explore the pivotal role of data quality in deriving meaningful value from AI implementations. Many teams struggle to see results when applying AI generically; our discussion sheds light on the importance of tailoring AI models to fit your unique business landscape. From understanding sales playbooks and buyer personas to recognizing when to choose custom models over plug-and-play solutions, we promise you'll gain insights into maximizing your AI investments.

Witness firsthand how small, continuous improvements can skyrocket sales rep productivity. Drawing from personal experiences of tripling team production, we highlight the power of incremental progress and the often-overlooked victories it brings. Discover how even AI novices can adopt custom GPT models with ease, thanks to education and non-technical approaches. Our team’s practical steps, including the deployment of AI for scorecards, showcase the incredible time savings and enhanced productivity achievable through tailored solutions. Let us guide you through leveraging AI tools effectively without the technical hurdle.

For leaders and sales teams aiming to boost productivity, creating custom solutions is a game-changer. Learn how even those without technical expertise can harness these tools, focusing on continuous learning and adaptation. We emphasize creating "mini products" as a strategy to tackle organizational challenges, advocating for a gradual approach to tech integration. Through relatable examples, like a customized scorecard system, we demonstrate the capability of AI to streamline processes and identify improvement areas. Finally, embrace the concept of "what good looks like" in business, laying a solid foundation and gradually customizing AI solutions to enhance your strategies without the pressure of perfection.

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