We sat down with account-based marketing expert Sangram Vajre to discuss the "secret sauce" behind donor loyalty. Sangram is the co-Founder of Terminus, and author of "Account-Based Marketing for Dummies."
In our discussion, Sangram applies the timeless principles and powerful tactics of account-based marketing to major gift fundraising.
You'll learn:
-How to create a culture of "donor obsession" at your nonprofit
-The difference between personal and corporate brands and how to leverage personality for maximum donor loyalty
-Strategies leading brands use to create tribes of raving fans
Tune in to grab these insights and more!
Go Beyond Fundraising: The Podcast for Nonprofits