6 quick questions with Julie Schechter, Founder of Small Packages (part 2)

I’m excited to be talking with Julie Schechter the founder of Small Packages today. Small Packages helps you stay close to the people you care about, with curated gifts for every occasion. Their boxes are created with values-based sourcing, highlighting women- and BIPOC-owned small businesses, and come with a handwritten note.

We talk about her transition from attorney to entrepreneur, her pivots along the way and how she was able to acquire customers 2 at a time. The real gem in this episode is where Julie talks about her decision to bring on a co-founder and how that works!

We also dive into Julie's approach to funding, going the crowdfunding route. CPG and crowdfunding go together like peanut butter and jelly. When you have a product-based business, running a crowdfunding campaign as a launch campaign will give you much more than you might have bargained for. In the best way possible. By rewarding contributors with your products, you're given the chance to test and see what people are interested in. Fab! That's exactly what Julie did in crowdfunding through IFundWomen. People contributing would receive a particular product or prize depending on which price level they pledge ($$$) & these people would also serve as the first customers and users of the product. 

And while I’ve got you here -we have got something cooking and the time is fast approaching for us to release it!!! and I’m just so excited because it’s relevant to every single person listening to the show. Whether you own a business or not! If you head over to femalestartupclub.com/waitlist and pop your name there - you’ll be the first to know about it when we make the announcement.

Let's get into this episode, this is Julie for Female Startup Club.

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