Episode 220 - Kentucky 74 with Lauren Chitwood

In this eye-opening conversation with Spiritless CEO, Lauren Chitwood, some of the topics we discuss include:

• How Lauren’s experience running events and activations for big spirits brands led her to join forces with her two business partners to solve one of the industry’s trickiest problems: what to drink when you’re not drinking.
• What it was like to take Spiritless from a basement experiment using PVC pipe and a popcorn machine to a full-fledged operation that uses real spirits to capture the barrel-aged essence of american whiskey.
• Then, of course, we taste Kentucky 74 - two versions of it! Lauren uses these two samples to walk me through the evolution of the product and explain how she and her team are zeroing in on the flavors that cocktail lovers really crave.

Along the way, we cover the mixological appeal of going ‘halfsies,” my controversial views on bourbon, what other spirits Spiritless has in the pipeline, and much, much more.

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