

How P&G’s AI Factory is Powering Scalable Digital Transformation with CIO Seth Cohen
4 snips May 22, 2025
Seth Cohen, CIO of Procter & Gamble, previously held similar roles at PepsiCo and Reckitt Benckiser. He discusses P&G's innovative AI factory driving digital transformation and how data accessibility is prioritized over tech solutions. Seth explains the Pampers Club app's ability to merge consumer insights with supply chain data. He also highlights the imperative of upskilling the workforce for digital fluency and the role of agentic AI in redefining data dashboards, paving the way for a future-ready enterprise.
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Capability-first Digital Transformation
- Leading digital transformation starts with identifying capability needs, not technology.
- Freeing data from silos into a common repository is critical for AI and value chain insights.
Pampers Club Supply Chain Story
- Pampers Club app allows tracing products from consumer scan back through the entire supply chain.
- This end-to-end visibility enables quick diagnosis and better consumer insights.
Upskill Workforce for Digital Success
- Upskill IT and business teams to embrace digital and AI capabilities.
- Partner with educators like Harvard Business School to raise digital fluency company-wide.