Prof. Art Markman, Professor of Psychology, and Marketing at the University of Texas at Austin

Impulsive choice-making,  Probability matching decisions, Structural comparisons in consumer choice, Naturalistic and Lab-based decision-making,  and Strategies for Economic Development Outside of Urban Corridors

Prof. Art Markman, who is a Professor of Psychology, Human Dimensions of Organizations, and Marketing at the University of Texas at Austin and Executive Director of the IC2 Institute. He has written over 150 scholarly papers on topics including reasoning, decision making, and motivation. He is the author of several books including Smart Thinking, Smart Change, Brain Briefs, and Bring Your Brain to Work.