In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH.

We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners.

Key points include Katlyn's transition to SEO, the importance of talking to customers for creating effective strategies, and leveraging tools like Google Business Profile and Google Ads for optimizing web presence.

Katlyn also shares practical tips like using Google Tag Manager with Google Analytics and creating local-customized content for better traffic conversion.

We finish by highlighting the importance of gradually implementing SEO principles into everyday business processes and making SEO accessible and straightforward for everyone.

Connect with Katlyn:
LinkedIn
Instagram
Free Website Guide
Free Meta Description Guide

0:00 Introduction and Guest Welcome

00:17 Katlyn's Pittsburgh Connection

01:27 Katlyn's Journey to Starting Her Agency

03:05 The Creative Side of SEO

04:10 Client Strategies and Packages

04:54 Importance of Customer Interaction

06:57 Leveraging Google Business Profile and Ads

14:45 Using Google Tools for SEO

17:51 Understanding Google Analytics for Small Businesses

18:18 Setting Up and Tracking Key Metrics

18:50 The Importance of Quality Traffic

20:27 Optimizing Blog Content for Conversions

22:22 Creating Conversion-Focused Content

23:42 Leveraging

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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