Online Choice Changed Business Forever | The Long Tail (Chris Anderson)

If you had all the choice in the world, what would you do?

'The Long Tail' by Chris Anderson is an exposition of how greater access to choices of products has altered business practices. Greater value can be unlocked from producers selling to consumers via better aggregation methods such as digitisation and rating systems. This has had huge impacts on music/market places/culture and given rise to massive companies like Amazon, Netflix and Google.

I summarised the book as follows. "It's a great explanation of a phenomena and trend. Generates a compelling argument of why all these companies arose with links to the deeper principles behind them. I think there are some limitations of how the long tail will apply to future trends (AI/social media/3D printing) but did a great job of explaining at the time. It could have been slightly shorter and it is a little bit dated but it gave me a lot of insights into economic and market dynamics."

I hope you have a fantastic day wherever you are in the world. Kyrin out!

Timeline:
(0:00) - Intro
(0:34) - Synopsis
(2:52) - The Market: How supply & demand interact
(14:45) - Economics: Clearing up misconceptions
(30:21) - Observations/Takeaways
(34:43) - Summary


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