Above The Fold Inside the Meat Mafia’s Playbook: Health, Wellness, and Going Against the Grain
In this episode, we explore the fascinating journey of the Meat Mafia with co-founder Harry Gray. We talk transition from creating content to building their own wellness brand, Noble Origins. What started as a podcast and media platform—Meat Mafia—focused on wellness, nutrition, and disrupting the conventional food narrative, has now evolved into a full-fledged product line with Noble Origins, a brand committed to functional health and sustainable practices.
We dive into how the Meat Mafia podcast quickly gained traction, building a loyal following by sharing candid insights on health, mindset, and challenging industry norms. This strong community became the foundation for launching Noble Origins, allowing them to turn their wellness philosophy into a brand that offers products aligned with their mission.
In this episode, you’ll learn about the challenges and triumphs of taking a media brand and transforming it into a tangible product line. The founders share their approach to fostering authenticity, engaging with their audience, and creating a brand that speaks to a deeper purpose. Tune in to hear the story of Noble Origins, a brand born from content and built on community, and discover valuable lessons on entrepreneurship, resilience, and building a brand with impact.
Key Moments from the Episode:
[00:01:00] Starting the Meat Mafia Journey: Brett and Harry discuss the origins of The Meat Mafia and its rapid rise.
[00:03:00] Turning Viral Tweets into Community: How early engagement on Twitter sparked growth.
[00:12:00] Building a Loyal Community: Leveraging their audience to establish Noble Origins.
[00:20:00] Creating Noble Origins: Transitioning from content to product with an animal-based wellness line.
[00:30:00] Challenges in Brand Building: Overcoming obstacles in launching a CPG product.
[00:37:00] Leveraging the Podcast for Growth: Using The Meat Mafia to reach new audiences.
[00:42:00] Education and Wellness: Using educational content to bridge Meat Mafia listeners with Noble Origins.
[00:49:00] Building Customer Trust and Retention: Strategies for fostering loyalty.
[00:53:00] Lessons in Resilience: How entrepreneurship has shaped their mindset.
[01:00:00] Advice for Wellness Entrepreneurs: Key takeaways for others in the wellness space.
Want to learn more about The Meat Mafia and Noble Origins? Hit the links below!
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