EP 350 - Buying a Ticket Online: A New Era for Events and Organizers? - Nicolas Deppenweiler - tessera

The event ticketing industry has apparently remained quite stagnant despite advancements in technology. Most ticketing platforms create frustrating experiences for both consumers and organizer with cumbersome processes and unnecessarily long waits to complete transactions.

In this episode of the Asia Tech Podcast, we speak with Nicolas Deppenweiler, co-founder and CEO of tessera, a company laser focused on revolutionizing the outdated event ticketing industry.

Some of the topics Nicolas covered in detail included:

• Tessera was born out of a realization that ticketing, an industry generating billions in annual revenue, is unnecessarily complicated, clunky, and ripe for innovation.
• In today's world, where convenience reigns supreme, people expect to accomplish tasks in seconds. Yet, buying event tickets remains a tedious experience that often deters potential attendees.
• Big, incumbent ticketing platforms generally hold onto the revenue from ticket sales until after an event takes place, leaving organizers in difficult cash flow positions.
• Legacy platforms have become too big to adapt to modern tech stacks, opening the space for startups like tessera to modernize and innovate.
• The secondary market for tickets is also broken and can and should be integrated into one, seamless ecosystem.
• Data is the future of event management.