In this episode,Tara talks with Stephanie McNeal, senior editor for Glamour magazine and author of the book "Swipe Up for More: Inside the Unfiltered Lives of Influencers." They discuss the evolution of content creation on social media platforms, the latest shift towards podcasting, and the concept of “following people you love to hate.” They also touch on the darker side of the influencer industry, including toxic online forums, staying true to one’s self, and mental health challenges. Being an influencer can be rewarding, but it also comes with significant costs, including the pressure to constantly produce content, being in the public eye, and the impact on personal lives. Stephanie emphasizes the importance of understanding the realities of being an influencer before pursuing it as a career.

Exploring Stephanie’s article in Glamour Magazine, Stephanie and Tara also touched on the rise of the Soft Girl Movement, a lifestyle popular with young women on social media based on embracing the feminine and rejecting the #girlboss corporate grind. Stephanie believes this movement is a response to the difficulties of living under late-stage capitalism, with many young women choosing to bet on themselves and build their own platforms.

If you’ve ever wanted a juicy glimpse into the unfiltered lives of influencers, you should listen to this episode.

Links:

https://www.stephaniemcneal.com/

https://bookshop.org/p/books/swipe-up-for-more-the-secret-lives-of-influencers-stephanie-mcneal/18822436

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