The Resurgence of Malls

Malls are experiencing a resurgence, particularly among Gen Z, with a reported 60% visiting simply to socialize rather than shopping. This trend reflects a desire for 'third spaces' where young people can gather without the pressure to spend money, offering an alternative to coffee shops that often require a purchase for seating. This shift coincides with findings that Gen Z is expected to contribute significantly to luxury spending by 2030, showing a complex relationship with consumerism—balancing social experiences in physical spaces while engaging in online shopping. The return to malls may stem from nostalgia and an inclination for embodied social interaction amidst a backdrop of increasing digital engagement.