Ep. 90: Finding Fit Beyond the Campus Walls

Jaime Hunt chats with Justin Bouldt, Assistant Director of Admissions at the University of Nevada, Reno, about an innovative yield-boosting initiative—the College Town Pass. Designed to enhance campus visits by giving prospective students a curated way to explore the city of Reno and nearby Lake Tahoe, the College Town Pass has delivered impressive results, including a 74% yield rate among users. Tune in to hear how a Pokémon Go-inspired concept turned into a high-impact enrollment marketing strategy.

Guest Name: Justin Boult, Assistant Director of Admissions, University of Nevada, Reno

Guest Social: linkedin.com/in/justinbouldt/

Guest Bio: Justin Boult is the assistant director of admissions at the University of Nevada, Reno. He earned both of his degrees – a bachelor of business and a master’s in educational leadership at UNR.

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Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

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Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

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