Journey to the Sunnyside Behind the Zero Proof Boom w/ Sean Goldsmith
Welcome back to Journey to the Sunnyside! If you listened to Part One, we talked about the cultural shift behind the rise of NA drinks. In this episode, we’re pulling back the curtain on the business side. Sean Goldsmith, co-founder of The Zero Proof, shares how he went from blogging about the movement to running one of the largest online NA retailers in the country — with more than 500 SKUs, national distribution, and their own brands. We get into early grind stories, raising capital at the right moment, how they decide which products make the cut, and why 93% of their customers still drink alcohol. This is a great look at what it takes to build a brand inside a movement. Let’s dive in.
Want to drink less with no pressure to quit? Visit https://ctbk.co/4doo5dq for a free 15-day trial of Sunnyside.
--
Listen to Journey to the Sunnyside Podcast: https://bit.ly/4bxCqT3
Subscribe to Sunnyside’s YouTube Channel: https://bit.ly/3zuoID4
CONNECT WITH SUNNYSIDE:
- Instagram: https://www.instagram.com/joinsunnyside/
- Facebook: https://www.facebook.com/joinsunnyside/
- Twitter: https://x.com/joinsunnyside
- TikTok: https://www.tiktok.com/@joinsunnyside
ABOUT SUNNYSIDE: Sunnyside is the #1 alcohol moderation app that helps you drink less without any shame, guilt, or pressure to quit. Optimize your alcohol habits to achieve benefits like sleeping better, losing weight, feeling more energy, and saving money. We know that an all-or-nothing approach doesn’t work for everyone, so we focus on helping you set your own goals, celebrate small wins, and build a lasting system of accountability. As a result, 96.7% of our members see a big drop in their drinking after 90 days.
Disclaimer: This podcast is not intended as medical advice, and the views of the guests may not represent the views of Sunnyside. If you’re concerned about your health or alcohol use, please consider seeking advice from a doctor.