The Content Cocktail Hour How to Keep Your Creativity Alive When Everything Tries to Kill It with Lindsay McGuire of Goldcast
How can we (the marketers) keep our creativity alive when everything around us tries to kill it? Endless meetings, financial pressures, and time constrains really suck the fun out of work. Luckily, Lindsay McGuire has a tip or two to help. Lindsay is the Associate Director of Content and Campaigns at
Goldcast, a digital events platform. She’s new to the company, but not new to the Indy marketing scene. To stay creative, she does her best to automate repetitive tasks and uses monday.com to stay organized.
Understand your coworkers as people and learn their preferred method of communication. Respect one another’s time and give yourself space to think freely, without distractions.
1:54 Conversation with Lindsey
4:20 Defining creativity
8:20 Standardize your process with tools
13:00 Automate, automate, automate
14:46 Roadblocks to creativity
19:15 Protect your time
22:50 Avoiding conflict
25:55 Making a creative environment
31:48 Closing out
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Follow LindsayI | LinkedIn | Goldcast