Going Deep with Aaron Watson 349 Defying the “Death of Retail” w/ Brianne Conley
Bri Conley is the founder of No. 14 Boutique in Lawrenceville, one of the few shops bucking the trend of “The Death of Retail”.
How?
By establishing great relationships with clients, staying on top of fashion trends to offer a distinct selection, and masterfully utilizing Snapchat and Instagram to create demand.
In this conversation, Brianne explains how she used Snapchat & Instagram stories to drive demand, what she felt like the market was missing when she opened her store, and how she’s blending ecommerce with in-store experience.
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Bri’s Challenge; Show up in person to get what you want.
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If you liked this interview, check out episode 295 with Nisha Blackwell where we discuss her handmade bowties business and episode 305 with Wendy Downs where we explore the blending of ecommerce and physical retail.
Underwritten by Piper Creative
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