We talked about:

• Aleksander’s background
• The difficulty of selling data stack as a service
• How Aleksander got into consulting
• The Mom Test – extracting feedback from people
• User interviews
• Why Aleksander’s data stack as a service startup was not viable
• How Aleksander decided to switch to consulting
• Finding clients to consult
• Figuring out how to position your services
• Geographical limitations
• Figuring out your target audience
• The importance of networking and marketing
• Pricing your services
• The pitfalls of daily and hourly pricing and how to balance incentives
• Is Germany a good place to found a company?
• Aleksander’s book recommendations

Links:

• LinkedIn: https://www.linkedin.com/in/alkrusz/
• Twitter: https://twitter.com/alkrusz
• Website: www.leukos.io

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