The Innovative Agency 191. Suring Up Your Pipeline by Tracking Key Metrics, with Jody Grunden
Are you tracking and analyzing key metrics to streamline your agency’s operations? We recognize that tracking metrics often proves difficult for agencies, but today’s guest Jody Grunden explains which metrics are easiest to start with. Having helped countless agencies identify weak points in their operations during his decades-long accounting career, Jody is well-positioned to help you start tracking the metrics you need to keep an eye on.
What you will learn in this episode:
- Which key metrics are most important to track?
- How tracking metrics can improve forecasting for agencies.
- The importance of engaging with accounts receivable to ensure that income is flowing in at the expected rate.
- How to sure up your pipeline to improve the accuracy of your forecasts.
- The benefits of finding a partner who understands how to provide accurate information about the current state of your firm.
- What it takes to transition away from operating a cash-starved agency to having cash savings on hand.
Bio
Jody Grunden is an accounting visionary with over 20 years of experience. He has helped pioneer innovative changes within the industry, including the introduction of the first subscription-based billing method employed by an accounting firm. He is the author of two books, Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud.
Together with his partner Adam Hale, Jody co-founded Summit CPA Group (Summit) in 2002, which merged with Anders CPAs + Advisors (Anders) in 2022.
Summit, now a division of Anders, was the first fully distributed firm and the leading provider of Virtual CFO Services in North America. With this merger, Summit brings to Anders a number of benefits which will help continue Jody’s vision of changing the way people think about accounting, including strengthening the now “hybrid” work environment, building out the advisory side of Anders with a Virtual CFO service model, and implementing weekly subscription billing rather than hourly billing. His specialties include Virtual CFO Services, Creative Agencies, and Remote Team Management.
Resources:
- Website: https://www.summitcpa.net/
- LinkedIn Personal: https://www.linkedin.com/in/jodygrunden/
- LinkedIn Business: https://www.linkedin.com/company/anders-cpas-advisors/