The Two Authors’ Podcast Expanding your IP Empire with Willow Winters
Jan 13, 2026
Willow Winters, a best-selling romance author renowned for her dark, emotional stories, shares her inspiring journey from being a stay-at-home mom to a self-publishing powerhouse. She discusses the strategic importance of diversifying income through platforms like Patreon, emphasizing her successful transition from Kindle Unlimited to wide distribution for greater control. Willow reveals how she scaled her author business, turning it into a sustainable model while engaging with readers through social media like TikTok, ultimately showcasing the power of creativity in her publishing journey.
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From Stay-At-Home Mom To Publishing Breakthrough
- Willow Winters started publishing after having children and needing income while home as a stay-at-home mom.
- Within eight months she learned self-publishing and made her husband's yearly salary in a single month, prompting them to treat writing as a business.
Collector Editions Power Patreon Revenue
- Willow's Patreon became a five-figure monthly income by offering both digital content and exclusive physical collector books.
- She uses special editions and colored edges to create collectible series that patrons subscribe to monthly.
Build Patreon In Tiers, Then Upsell Physical Rewards
- Start Patreon with low, clear tiers and digital rewards to attract early supporters.
- Add physical collector editions later to move fans into higher-priced paid tiers and sustain five-figure monthly income.