Larry Levine is the co-founder and a key figure at Selling From the Heart, renowned for his dedication to transforming the sales profession through authenticity and trust-building.

As the best-selling author of "Selling from the Heart" and co-host of the Selling from the Heart Podcast, Larry brings over 30 years of in-field sales experience within the B2B technology space. His mission is to help sales teams grow revenue, develop personally, and enhance their clients' lives by leveraging the power of authenticity.

Larry coaches sales professionals worldwide, from seasoned representatives to new millennials, leading a movement focused on authenticity, integrity, and substance. His philosophy underscores that people prefer doing business with genuine sales professionals rather than those who are inauthentic.

In addition to his foundational book, he has written "Selling in a Post-Trust World," addressing the challenges of selling in an era of skepticism. Since starting Selling From the Heart in March 2017, Larry has been actively involved in providing resources such as books, podcasts, and training to help sales professionals build trust faster and close more sales.