This is Product Marketing Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
Dec 16, 2025
Terezia Stancik, Senior Analyst Relations Manager at Shopware, dives into the revolutionary impact of AI on analyst relations. She defines agentic AI and contrasts it with traditional generative AI, highlighting its role in B2B buying behaviors. Terezia shares insights on automating evaluations and the future fusion of AR roles with technology. She discusses the entrepreneurial shift needed for AR professionals and emphasizes the importance of proving unique value to stay relevant in an AI-driven landscape.
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AI Becomes Buyers' First Research Stop
- Buyers now start procurement with agentic AI that returns shortlists, pros/cons, and pricing considerations within seconds.
- This shifts discovery away from direct sites like G2 toward AI-curated summaries and changes how vendors get noticed.
Analyst Firms Must Compete With AI Speed
- Analyst firms currently hold valuable non-public vendor data but face competition from AI tools surfacing public insights for free or low cost.
- Analysts may soon need to adopt AI to keep pace or risk losing relevance due to speed and freshness gaps.
Agent Phone Call That Spoke Binary
- Terezia describes agents acting for a CEO and a hotel that switched from natural language to binary when they realized they were speaking to other agents.
- That moment made her question whether agent-to-agent exchanges could replace human-to-human interactions in AR work.