#25: From Value Proposition to Competitive Advantages with the Three Trees - with Nils Janse, CEO at Delibr

In this episode, I spoke with Nils Janse, CEO and co-founder of Delibr, a tool to help Product Managers organize and structure decision-making across the entire product flow. We covered amazing insights, going from crafting a value proposition, followed by how to select the focus areas and how to be stubborn on the vision while flexible on the execution based on customer feedback.

Pay special attention to Nils’ definition of the “three interacting trees” (minute 20 approx). He uses three interacting models: an opportunity solution tree for specific outcomes, a higher-level JTBD-tree, and a Product-tree focused on the components. Amazing discovery to balance all the different opportunities you may need to handle.

The conversation was a bit “meta” since we discussed their process and, at the same time, Delibr’s strategies to support the process! 

In this episode, we talked about:

• How Delibr made its way to a Product Management tool, starting as a tool for “structured decision making.”

• How to differentiate in the product management tooling space

• Starting your strategy by identifying your ICP

• How to mix the “upstream” vs. “downstream” opportunities

• Not trying to fit all your opportunity space into OSTs, and other trees can be used.

• How LLMs can be extremely helpful in so many text-intensive PM tasks

And much more!

You can find Nils on Linkedin, and do check out his book Epic Alignment. You can check Delibr and ask for a demo. 

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)